Today I am going to share with you a simple formula for really cool inspirational quotes. To try and demystify how they are made AND to also help transform yours from possibly being a tad clumsy to exceptional!
It all came about when my new client came to me really upset that no matter how hard she tried she couldn’t seem to make hers look and fee right. She felt like they looked like they were made by a young child and it was upsetting that her brand wasn’t being represented correctly.
So I started to teach her my formula. Needless to say she decided that I was probably better suited to make them for her BUT it did inspire this post for you.
It all comes down to the four C’s.
Clean
Colour
Contrast
Consistency
So lets explore them a little bit more!
Clean: Start with a simple clean quote that is easy to understand and speaks directly to your target market. Try and use words that everyone knows (ie nothing too technical). Usually when you are talking to people or coaching someone you will come up with an awesome one without even trying. Pay attention to what you say – it’s probably fantastic and is always better to use your own voice. Also keep it short and sweet when possible.
Colour: Choose colours (and fonts) that are congruent to your brand. Nothing is worse when a happy hippy free spirit coach has black and grey social media images. It just doesn’t feel right! Which also leads my to my next C.
Contrast: Our eyes like contrast – be sure to include it in your design so it’s easier for your tribe to concentrate on your message and nothing else. You want the message to pop out from the background so its all about the font and colour when you design it.
Consistency: This one is SUPER important. Always ensure that your quotes are consistently themed and branded so they are recognizable at a glance. Use the same fonts, colours, layouts and style to ensure that your community KNOW it’s your stuff in the sea of everything else around them.
That’s it! It may seem intense but its rather simple and once you get the hang of it you can spend more time on the actual message rather than trying to get your design perfect.
If this post has made you go back and look at your images and you feel like something aint right, then feel free to connect with me so I can give you some pointers on how to boost their quality.
