We spend a lot of time working on our blogs, don’t we? It might be hard to imagine allowing someone other than ourselves taking part in our blogs because a blog is like a baby that we expend energy and effort nurturing to the point where it becomes valuable. As it happens, including someone—a virtual assistant, to be exact—in the mechanics of running your blog might be exactly what you need to do to keep going and even make it better than ever. There are many ways in which a VA can help you with your blog, but I think some of the best benefits would be how they can give you the time you need to focus on your passion, grow you business, and even do a better job on something than you do!
When your business really starts to take flight, you begin to find that you have less and less time for the little things: ghostwriting blog posts, designing graphics, editing and uploading, transcribing your podcasts, scheduling your tweets, updating your Instagram, answering emails from your subscribers, etc. You get to a point where you need to work on your business and serve your clients in other ways. Try outsourcing some of your more menial tasks so that you can free up your mind and your time so you can instead strengthen and improve your budding business.
Along with a growing business comes less time to focus on the passion that made you want to start your business in the first place. It’s integral to focus on your passion; if you lose touch with your passion, you might also lose touch with the message of your business. Losing touch could affect the quality and consistency of what you put out to the world. So, again, outsource the tasks that take away from the time you need to spend on your passion, which is the thing that really makes you and your business tick.
Another (and probably less appreciated aspect of hiring a VA) is the fact that you could probably find a VA who could do something a lot better than you can. For example, you might have great ideas for a blog post on how to put together a product launch, but you find that, in writing, you have a hard time being clear. A VA can help with that. Also,if you don’t quite know how to write appealing copy to advertise your blog on Facebook, a VA can help with that as well. Maybe you don’t have an artistic eye for creating graphics for your blog, or you don’t know what key words to search for to get your blog noticed, or you don’t know how to make your blog post look native to Pinterest—a VA can help with all of that.
Let a VA take care of some of the plates you’re trying to spin in the name of authentic or successful blogging! You’ll be able to focus on your business and your passion again, and be even more proud of your blog because of how much better things will look and run with a little bit of outside help.
