I’m sure you have heard the saying ‘the money is in the list’. So, how do you grow an engaged email list?

Most people won’t just give you their email address just because you have a newsletter signup pop up on your website. Think about what you like to see before you give out your email!

My first suggestion is to create an irresistible freebie! This freebie should be valuable and solve a problem for your target market.

Your freebie should helps them move towards a solution in their business. This can be a PDF download, webinar, eBook, 5 day challenge or even a mini course, your options are endless but remember this is a lead for getting them to work with you, so don’t give away all of your secrets! Leave them wanting more.. You need to give your target market a solution to one of their problems.

Once you have created your freebie you need to deliver it to your target market.

I personally use Leadpages and Activecampaign to do this in my biz, if you’re just starting out though you can easily create an opt-in page in Mailchimp for free and set up an automated campaign to deliver the pdf. You can checkout leadpages here, and grab a free trial. All of these options you can create to match your branding so that people get a professional feel for your business right from the beginning.

Once you have your opt-in page setup you then need to drive traffic to your freebie. You can do this in a number of ways.

The most popular way is by using Facebook Ads, but you can also get traffic through free ways as well. You can share it on your Facebook page, in your group or within other groups on promo days, plus add it to opt-ins on your blog.

Give this a try and then let me know in the comments below how you go.

If you want to take the next steps but need a hand with getting this all setup in your biz, book in a free consult here.